6/30/2023 0 Comments Cloud starbucks![]() ![]() But when you tell me that Julia Momose created the beverage program, I’m all in. I’m more of a whisky person-not a cocktail gal. Ordinarily, the whole concept in and of itself is something that probably wouldn’t have enticed me. Up the stairs, past the decidedly swankier-than-usual retail area, you’ll find Arriviamo-the Roastery’s bar, where you can order signature cocktails, alcohol-free drinks, beer, and wine by the glass (or bottle if you’re so inclined). Photo: Matt Glacīut the most relevant change of all? Cocktails. ![]() and wine by the glass (or bottle if you’re so inclined). And the whole vibe of the place reminds me of a hip social clubhouse that specializes in all things caffeine: Think intricate ceiling treatments, dim lighting, lots of copper and gold accents, dark wood here and there-plus a fireplace.Īt Arriviamo, Reserve Roastery’s bar, you can order signature cocktails, spirit-free drinks, beer. Every Starbucks Reserve associate is dressed like the kind of cool Brooklynite who rides a bike to work and is very well-versed in the caretaking of houseplants, which was probably the look the company was going for. ![]() Even the staff uniforms are different: There are no green aprons in sight. The to-go cups are black, stamped with a simple star atop an “R.” The eat-in mugs are also black-but matte. Photo: Matt Glacīeyond that, the Reserve Roasteries’ branding and interiors are a far cry from the overcrowded Starbucks a block away from my apartment-and every other location I’ve been to around the world. At Princi-the popular Milanese bakery chain-pancioccolato with orange marmalade, pizza, and uova con. ![]()
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